BUSINESS DRIVEN TECHNOLOGY CHAPTER 1

               Information technology is everywhere in business

Business Functions Receiving The Greatest Benefits From Information Technology

• Customer Service                           70%
• Finance                                           51%
• Sales and Marketing                       42%
• IT Operations                                 39%
• Operations Management                31%
• HR                                                  17%
• Security                                          17%

Information Technology's Impact On Business Operations

• Accounting Finance
• Human Resources
• Finance
• Marketing 
• Sales
• Production Management
• Operations Management
• Management Information System

   Information technology (IT) – a field concerned with the use of technology in managing and processing information

Information technology is an important enabler of business success and innovation

When beginning to learn about information technology it is important to understand

• Data, information, and business intelligence IT resources
• IT cultures 

Data - raw facts that describe the characteristic of an event

Information - data converted into a meaningful and useful context

Business intelligence – applications and technologies that are used to support decision-making efforts





IT RESOURCES

Organizational information cultures include:

Information-Functional Culture - Employees use information as a means of exercising influence or power over others. For example, a manager in sales refuses to share information with marketing. This causes marketing to need the sales manager’s input each time a new sales strategy is developed.

Information-Sharing Culture  - Employees across departments trust each other to use information (especially about problems and failures) to improve performance.

Information-Inquiring Culture - Employees across departments search for information to better understand the future and align themselves with current trends and new directions.

Information-Discovery Culture - Employees across departments are open to new insights about crisis and radical changes and seek ways to create competitive advantages.

THE END FOR THE CHAPTER ONE !